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  1. MOTION DESIGN
  2. ALPARR
  3. GAME DEVELOPMENT
  4. SCAD PRO X MSCHF
  5. EXPERIMENTAL
  6. OTHER

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SCAD PRO X MSCHF: BARNABY BRIGHTSEPTEMBER 2025 - NOVEMBER 2025
Working with art collective MSCHF, we were given one simple prompt: Research a cultural, social, or technological system, find a loophole, and exploit it in 8 weeks. Scroll to the bottom to see deliverables.

TLDR, CAMPAIGN DESIGN FOR SHERIFF IN A 3 WEEK DASH:
FINAL CAMPAIGN MATERIALS:
24 POSTERS & YARD SIGN DESIGNS
4 STICKER DESIGNS
6 SHIRT DESIGNS
4 BUTTON DESIGNS
1 FULL LENGTH CAMPAIGN VIDEO & SOME PROMO VIDEOS
1 BRAND PACKAGE
1 CAMPAIGN GAME
MANY MANY REIMAGINED (photoshopped) PHOTOS
LOTS MORE ASSORTED MERCH
A WEBSITE
ACTIVE SOCIAL MEDIAI was responsible for creating:
WEBSITE (COPY, DESIGN, IMAGERY, & CODE)
CAMPAIGN GAME
CAMPAIGN VIDEOS
PHOTOSHOPPED IMAGES
CAMPAIGN BRAND PACKAGE
and I got to try my hand at some stickers and posters too.
If this page is too long or illegible, view my thoughtfully designed yet equally lengthy process book here





Wonder why it looks like this? Scroll to our “campaign package” and read the reasoning.
Described as “perfectly janky” view the final vebsite here



WEEK 1 & 2:


Through research for Georgia’s upcoming elections, I found out the requirements to hold power in government were low, especially with the role of Sheriff. 

Click to view the initial pitch

WEEK 3 - 5:

Initial legal concerns led us to change our view. Instead, running a campaign for EVERYONE to be Sheriff.

Click to view the updated pitch

The goal was to show that anyone could hold power, and empower people to take advantage of these low barriers of entry. 

I was responsible for website development.

Click to see the site



“YOU FOR SHERIFF” 
selected posters



WEEK 5 REVIEW:
At our midterm review, we recieved critique from MSCHF about the effectiveness of our campaign. Seeking to create a bigger impact, we pivoted.


Photos immedietly following our critique, featuring our re-brand. 
Enter: Barnaby Bright. A fake man, a real campaign. Always running for Sheriff, his material would make you question the validity of not just his Sheriff campaign, but all of them.


END OF WEEK 5:
The rebrand required a LOT of research into campaign branding

DELIVERABLES:
29 POSTERS & YARD SIGN DESIGNS
4 STICKER DESIGNS
6 SHIRT DESIGNS
4 BUTTON DESIGNS
1 FULL LENGTH CAMPAIGN VIDEO
1 CAMPAIGN GAME
MANY MANY REIMAGINED (photoshopped) PHOTOS
A WEBSITE
ACTIVE SOCIAL MEDIA


some photos from our shoot
merch examples

selected posters


SEE THE FINAL DELIVERABLES:




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